Who owns pemmican beef jerky

See all our PR jobs here. The fastest growing category of snacks in the country is meat snacks. Pemmican is produced by GoodMark Foods, Inc. The George Strait Country Music Festival is the only music tour of its kind that plays stadium dates annually. Pemmican signed on as sponsor of the George Strait Country Music Festival in , hosting the only place where fans could interact with their favorite country music stars and sample free Pemmican Beef Jerky at the Pemmican Autograph Pavilion in Straitland, the festival area outside of each concert venue.

In , the Pemmican brand experienced significant growth, yet increased competition for category share and shelf space within the segment of beef jerky snacks. The Pemmican brand needed to raise its stature and credibility within the country music world and large base of country music fans. Be perceived as a larger sponsor with significant on-site presence, similar to Chevy Trucks and Jack Daniels. Pemmican wanted to become the hot spot attraction of Straitland and the George Strait Festival, offering a unique experience that no other sponsor could provide.

Demonstrate the value of tour sponsorship and gain program support and participation from GoodMark sales personnel and key Pemmican retailers.

Targeting the country music consumer is a natural fit for the Pemmican Beef Jerky brand. Adults ages are the most frequent listeners of country music and are also the target market for Pemmican. Agency worked with event marketers GMR Marketing to develop a highly visible, branded and interactive Pavilion for maximum Pemmican presence in Straitland.

Most recently, benchmark image and awareness studies revealed an unaided high awareness of country music and a high brand association with country music among males and females, Build a relationship and provide an unforgettable concert and product experience with new and occasional jerky consumers participating in a lifestyle activity.

The exclusive prize value offered to radio stations translated into strategic promotional partnerships for the Pemmican brand. Radio partners included Pemmican in both pre-recorded and live announcements, register-to-win contests and live remotes during prime drive times throughout the promotion period.

Many stations aligned the brand with existing station advertisers i. Pemmican sampling at country night clubs, western wear retailers for added value and local exposure, while other returning radio partners presented Pemmican with a superior promotion for the third year in a row.

Overall, country music remains the top format in quantity of radio stations nationwide, and the best vehicle to engage potential consumers in tour markets. For the year , Pemmican maintained a top position in the competitive beef jerky segment of snacks. Over three years, Pemmican has quickly become the official snack of the George Strait Country Music Festival and has strategically aligned itself with larger, traditional brands within the world of country music.

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By continuing to use this website, you agree to this. Premium Content Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR. Analysis Industry-leading analysis of the PR stories that matter. Creativity Creative work, trends and views from the global public relations industry. The tasters looked for a good jolt of salty, smoky, sweet beef, and just enough moisture to make the jerky chewy without threatening to dislocate any jaws.

Compared to some of its competitors, Pemmican jerky was "easy to eat," and had "a bit of moisture, thus is easier to chew," panelists said. Tasters didn't like the looks of the Trader Joe's, calling it "ugly" and "terrible. Pacific Gold won points for "very nice teriyaki flavor" with "a bit of an orange flavor.

One said it was "a bit dry and stringy," while another found it moist. Albertsons' showed "a little heat, good sweetness," and a "gamey taste, like venison," but one taster didn't like its "dry dusty texture.