Value your time and skills, and clients will, too. Would you like a handy copy of these charts, rate info and takeaways? You can download a copy of this post here. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Notify me of followup comments via e-mail. You can also subscribe without commenting.
A great article — and well said about charging the right rate. The most difficult thing is putting a value on yourself. The best thing is to work out a rough hourly rate that you can live on — you need to think of things like taxes, pensions, insurances, running costs for utilities and equipment — then also think about the lean months when you might not have any income — now you should be able to work out how to value yourself.
How much can I charge to write a 5 page CSR report for a bank? Not much research is needed. They have given all the material and briefing. There are no interviews to be done either. What would suggest charging to write social media posts? I have been asked by a client I currently write blogs for to write posts per month for each of two sites. This would be copy only- no image curation or management.
Many companies get an unpaid college intern to do it. The real money is in the content strategy level, where you are the brains behind what to say when, setting goals for social and deciding what the messaging is, mapping it out for the month. Hope that helps! This is a super helpful article. I always trust Carol to have great information and no BS.
Over the years she has given me the confidence to charge appropriately for my work. Awesome resource! If so email me a head shot — carol caroltice. I just recently came across your site after spending the last couple months trying to learn how to begin freelance writing as a business and getting nowhere. You put out some really useful information and I just signed up for your free e-book. I look forward to reading more of your information in the future!
What is the one most important thing you would suggest a beginner interested in authority ghost blogging should do? I have started a blog in order to have something to work on that I can also use for my samples.
Is this a good strategy? I think before you dive into trying to market yourself as someone who can create authority content… you need to create content. Just… find abandoned small-business blogs, and pitch to do a few pro bono posts for them. Get testimonials, learn from their feedback. Build a track record. Make sense? This is an excellent, comprehensive list Carol.
Great information! It will help me plan out my marketing strategy for and where to focus my efforts. Hi Clara, I personally think you should start with Linkedin. It is a professional site that lets you post.
Since your goal is to ghost write for thought leaders, this site is the best to start with. It would be very useful to see more differentiation in the blog post category than word count. Some 1,word blog posts take 45 minutes to write and require no research and others may require a couple of hours of research and a couple of hours of writing time. Some can be written well by anyone with a pretty good command of English, and others draw on underlying expertise in the subject matter, conversion strategy, SEO knowledge and so on, and so on.
The point is to be building your skills, your industry knowledge, and your client list. You may only get 20 hours a week for client work, with the rest of the week dedicated to marketing. I have a part-time assistant who handles most of my other administrative work.
Within my niche, I write a wide variety of types of content, from short SEO-type blog posts to white papers and ghostwritten books. I think her point was to show that these amounts are possible. Hi GigMistress — Thanks for weighing in on the pay survey! What an awesome survey! This is definitely a mixed bag — encouraging and discouraging. Your work to pull writers out of content mills is sinking in! Niching down has always been a bit tough. Or, if you are a freelance writer, how much should you charge?
We provided average rates per content and writer type based on our own experience at ClearVoice. But given that the data is now a few years old, we wanted to revisit this topic and get an up-to-date consensus on freelance writer rates — for brands and freelancers.
After months of collecting data from freelancers near and far, we were able to see some pretty cool trends on freelancer pay rates. Some were expected and obvious. Others were a bit surprising. As we suspected, rates and level of experience are connected. The findings were the same for per-word rates. Interested in learning more about pay rates, experience, and quality?
We previously reported on the correlation between pay rates and quality in our pay rate study for the travel industry and subsequent study for the tech industry. It was no surprise to find that writers with more experience, who charged more, were overwhelmingly better than cheaper, less experienced writers. Women, on average, charged more than men except in one category, which was at the intermediate level.
When we scale-adjusted the pay ranges to the percentages within each group, it came out to…. This is good news for brands, as budgets and payment terms vary from business to business. One data point that stuck out was that men were about twice as likely to charge per word than women. Overwhelmingly, blogs and articles are the most common type of content produced by freelance writers.
You can also pitch new kinds of more valuable work ghostwriting jobs , email copywriting , white papers, and website copywriting at a higher project rate, thereby avoiding the discussion of hourly rates altogether as you grow your business.
One of the deepest issues writers have with charging a high rate is confidence in what you do. You naturally love to write, after all, so who are you to charge for something that comes easily to you? Listen: Businesses make money selling ideas to their customers. Those ideas are expressed in words on their marketing material, websites, blogs, and product descriptions.
Therefore, the only way any of these businesses ever makes money is…. And if you can help a business understand this process by pricing your rates according to the value you bring, they will begin to understand why investing in the best writer for the job at a market project rate is in their best interest. Only if you want to stay in business. Take this post as an opportunity to sit down and think through your pricing strategy so you can get on track to succeed as a freelance writer today.
What strategies have you used to determine or raise your freelance writing rates? This is an updated version of a story that was previously published. Website awyeahsarah.
It does make me nervous to inform my clients of this change! I was thinking of minimizing the word count of a basic blog post. I usually offer word blog posts, but it might be better to offer words? SEO changes constantly, and shorter blog posts are coming back into,style, I suppose I could takr advantage of that.
My biggest issue is what to charge. I started by looking at the Editorial Freelance Association rates and went by that. I thought it was fair. How do you get potential clients to see that it is a fair rate for what you do? Charging per hour has never worked for me.
I switched to a per word rate which makes it much easier to get a decent hourly rate. I moved to a country where the costs of living is low. Being a writer I can write from anywhere in the world. So Currently I have no fixed home address and live as a nomadic blogger and writer.
That makes it easier to get by on a lower rate. But for me it depends on subject and time. Some jobs are easy done and I do not want to over charge, so I set my rate accordingly.
Do you do that when you go to a restaurant or into a car showroom? Great, that means you understand the relationship between the cost of time and materials and how that relates to the final quality of the job. Doing a great job costs more than a shoddy one. The customers you want always get it. Let the ones who want to lay the least go with the lowest bidders, then everyone is happy!
I have heard the same advice many different times and while I agree to an extent, I do not follow it and it has made me all the difference a Robert Frost reference…as in you are actually suggesting people take the populated road. I have come to the realization, after more than a decade as a freelancer, that pricing is complicated.
I say this because I want simplicity and a set hourly rate gives that to me. For example, auto mechanics charge an hour for a brake job that they may finish in 20 minutes. I charge based on past experience, but I may actually finish a project earlier.
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